Hi, I’m Amit.

I’ve spent over a decade working on products that developers use—shaping clearer, more usable tools alongside product and engineering teams.

That work has made me think a lot about what makes something feel intuitive, what creates friction, and why.

I’ve been at Amazon Alexa, DigitalOcean, Intel Mashery, and Retool. I’ve also helped teams audit and improve how their products are experienced—through reviews, writing, and early feedback.

This site is where I collect my essays and notes on developer experience, product clarity, and workflows.

I also build. Small tools, prototypes, and side projects are how I test ideas and learn.

If you think I could be helpful, please reach out. You can also find me on Twitter or LinkedIn.

I like LEGO. A lot.